Striving to be the leader in color performance, Simona has partnered with chemical suppliers to develop new sustainable, and breakthrough dye- technology to improve colorfastness performance, reduce pollution associated with dye-stuff, and reduce water usage during the dying process. Simona currently offers a line of double-dyed nubucks achieving rich and brilliant color with amazing colorfastness performance.


Camouflage was originally created for concealment. But in our terms, camo speaks to a sort of contradiction, the desire to be seen, to be distinctive, and to be noticed. By wearing camouflage, you set yourself apart from the sea of pinstripe suits, black woolen overcoats and stonewashed denim that forms the backdrop of contemporary urban […]